Hijacking Memes in Advertising
Advertisers are increasingly integrating social media and digital communities into their campaigns. TV shows include Twitter hashtags, print ads include QR codes, and so on. This is positive progress...
View ArticleExtending and complementing the good old-fashioned TV commercial
There is nothing more compelling than a well produced TV commercial. It’s a hard fact to argue as most of the highest viewed and shared videos on the web are commercials. I’m thinking about VW’s The...
View ArticleWhy brands need to be ‘always on’
The classic fable of the Hare and the Tortoise sprang to mind at our breakfast seminar last week. The topic was ‘always on’ and the need for brands to supply constant, relevant information to their...
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Stowe re-launch
‘It’s Monumental’ was a concept born out of the truly epic sights visitors will find at Stowe, a place to visit full of adventure and scale. We developed a traditional media campaign that included a...
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Weird Creatures Trade Campaign
We undertook detailed interviews with advisers to gain a deeper insight into the key challenges they face and their opinion of Skandia. One message was clear; advisers need to feel comfortable that...
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McCarthy & Stone invites retirees to live ‘The Good Life’
We’ve been working with McCarthy & Stone, the UK’s leading retirement developer, to launch a national integrated advertising campaign that aims to show the potential of retirement living. The...
View ArticleDo Travel Brands Need to Be ‘Always On’?
The fragmentation of media over the past few decades has been well documented. It used to be relatively straightforward for mainstream advertisers: make a TV ad, put it on ITV and reach almost half of...
View Article‘Weird Creatures’ up for an award
We’ve been nominated twice for Best Business Print Advertisement in the MoneyMarketing Financial Services Awards 2013 for our work on the ‘Weird Creatures‘ campaign for Skandia. Winners are announced...
View ArticleLavy Looksee
We’ve just helped The Camping and Caravanning Club launch their Club Promise with the Lavy Looksee campaign. What’s a Lavy Looksee? I hear you say. Watch the video and find out.
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CooperVision wins ‘Contact Lens Product of the Year’ at the 2013 Optician Awards
Congratulations to our client CooperVision, this year’s winner of the Optician Award for ‘Contact Lens Product of the Year’ for its Proclear® 1 day multifocal contact lens. We helped CooperVision...
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Thinkbox – Screen Life
Last Wednesday (3rd July) thinkbox presented their latest piece of research, Screen Life: TV in demand (the whole event is available to view here). This is the second in their series of Screen Life...
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